BRAND STRATEGY


WHAT IS A BRAND STRATEGY?

A Brand Strategy serves as a blueprint for all marketing activities in order to achieve stated business objectives. Disciplined observance of this key governing document will deliver a powerful, focused and consistent brand that will grow more valuable over time as brand promises are delivered and desired brand recognition accumulates.

 

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BRAND STRATEGY PROCESS

The brand strategy will be reflected in the brief delivered at the end of the engagement which will generally feature: brand positioning, brand identity and key messaging.

 
 

90 DAYS+ (RUSH SERVICES AVAILABLE)

  • DISCOVERY

    • Employee Intake

    • Brand Study & Market Research

    • In-depth External Interviews and Surveys

  • DEVELOPMENT

    • Mission, Vision & Values Exercise

    • Management Discussion of Management Tools

      • Competitive landscape, SWOT, Porter’s 5 Forces etc.

  • DELIVERABLES 

    • Brand Positioning Document

    • Key Messaging around Competitive Advantage

 
 

CREATIVE DIRECTION

Once a Brand Strategy is established, developing and executing Creative Direction can commence. Creative Direction or “Brandwork” encompasses defining and expressing the look, feel and sound of the Company. Brandwork refers to GENERATING new brand assets such as but not limited to:

  • Brand Style Guide - Logo Protocol, Typography, Color Palette

  • Brand Design Approach across Digital, Print and 3D spaces

  • Photography & Supporting Images

STRATEGIC SERVICES

Marketing without Strategy is Dead. We help companies define goals, objectives and tactics, setting a framework for success. We also offer fresh perspectives and new ideas.

Strategic Consulting Services include but are not limited to:

  • Digital Strategy

  • Strategic Plan Development

  • Marketing Plan Development

  • Product Development

  • Digital Strategies Ideation