At one hundred million strong, Millennials represent the largest generational cohort in American history. It’s good you’re interested in connecting with this rising generation. Many businesses fail to confront the fact that their customer base is “greying.”

Attracting younger customers requires a strategy - not gimmicks or tactics. For instance,

creating promotions to attract younger people without taking an honest inventory of their entire user experience won’t work. Are they willing to pay offline if you don’t accept payment through your website? Who is your competition with this demographic? Have you priced out your customer acquisition costs and are they worth the price? Maybe you should

rope them in now and patiently wait until they can afford your product?

When you want to explore a new customer base, it’s critical that you develop a unique psychographic strategy and make sure it also aligns with your foundational brand strategy.