Assuming that all of your potential customers are going to go to your website is practically a conservative assumption these days. According to a recent study, 90 percent of Americans use the internet and the ten percent left offline below to the lowest income and education brackets in the country (Pew Research 2019). Your online presence has never been more important and will continue to matter more as time goes on.

The good news is that thanks to innovations in web development, the cost of a beautiful professional site has practically collapsed. The rails or the infrastructure are easily customized from elegant-looking and easy-to-use templates.

These days, the difference between a great website and a mediocre website is the quality of the underlying strategy and creative elements. The latter includes all “copy,” or words used on the site, as well as any photos or brand elements like your logo or colors. If your branding isn’t strong, your website will be weak. “Garbage in, garbage out.”

Once you have a sound brand strategy and creative direction, you’re ready to create your website as a part of a larger 360 marketing plan. We’re happy to build you a beautiful website and any other digital marketing elements you need such as an email marketing or social media program. It all needs to fit together like gears in a machine. Otherwise, you’re leaving money on the table.