In the early 1900’s, John Wannamaker famously said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Today with digital advertising it’s much easier to measure, but the ephemeral nature of brands remain.

Why do some ad campaigns work brilliantly and others flop? It could be the ad itself (the creative), where it appeared (the placement), or it could be timing (Christmas sweaters in July). But often it’s that hard to define quality of freshness or humor that comes from the attic of the creative mind.

We can help you put together a comprehensive media plan to reach your target audience, in the right way, at the right time. The keys to success are simplicity, repetition and repetition. We can also negotiate on your behalf to secure better rates whether we’re getting you on air, in print online.

The definition of insanity is doing the same thing over and over again and expecting a different result. Please reach out. We can help.